COLLECTION AND USE OF PERSONAL DATA

This privacy notice informs you about the collection of personal data when you use our website. Personal data means any information that identifies you or can be used to identify you, e.g. name, address, e-mail addresses, user behaviour.

The controller pursuant to Article 4 (7) General Data Protection Regulation (GDPR) is

PET & Co.

Ackersteinstrasse 93

8049 Zürich

SchweizE-Mail: info@petandco.ch

If, to provide individual functions of our offer, we make use of any contracted service providers or if we wish to use your data for advertising purposes, we will inform you in detail about the respective processes below. We will also specify criteria for how long we store your data.

2 YOUR RIGHTS

You are entitled to the following rights towards us regarding your personal data:

Right to information,
Right to rectification or deletion,
Right to restriction of processing,
Right to object to the processing,
Right to data portability.

To exercise your rights, you may contact the controller or the Data Protection Officer, using the above contact details.

You also have the right to complain to the data protection supervisory authorities about our processing of your personal data.

3 OBJECTION AGAINST THE PROCESSING OF YOUR DATA OR WITHDRAWAL OF CONSENT

If you have consented to the processing of your data, you may withdraw such consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

Where we base the processing of your personal data on the balancing of interests, you may object to such processing. This is the case if said processing is not required for fulfilling a contract to which you are a party, but for other purposes, details of which we will provide in the description of those processes below. When exercising such an objection, we ask you to give the reasons why we should not process your personal data in the manner we intend. In the event of your justified objection, we will examine the situation and either cease to process your data, or adjust data processing, or point out to you our compelling legitimate grounds for continuing to process your data.

4 OBLIGATION TO PROVIDE PERSONAL DATA

You are not obliged to provide the personal data collected on this website. There is no legal, contractual or other obligation, nor is the provision of your personal data required to conclude a contract. Insofar as the data collection is required for a faultless display of this website, data are collected automatically during buildup of the website or after you have provided your consent.

Contacting us or subscribing to our newsletter is usually not possible without providing the minimum data.

To place orders in our online shop, the corresponding mandatory details are required for the conclusion of the purchase contract and the execution of the payment. A purchase is not possible without this information.

In order to register as a customer or trader and create an account, the mandatory information must be provided. No account can be created without this information.

5 COLLECTION OF PERSONAL DATA WHEN YOU VISIT OUR WEBSITE

When you visit our website for information purposes only, i.e. if you do not register or otherwise provide information to us, we only collect the personal data that your browser transmits to our server. When you visit our website we will collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (the legal basis being Article 6(1) 1 lit. f GDPR):

IP address
Date and time of the request
Time zone difference to Greenwich Mean Time (GMT)
Content of the request (specific page)
Access status/HTTP status code
Website transmitting the request
Websites accessed by the user's system via our website
Bytes downloaded
Browser
Operating system and interface
Language and version of the browser software.

We store these data in a so-called log file for a period of 14 days. After that, the data will be deleted.

This website is hosted by an external hosting provider. The personal data collected on this website are stored on the hosting provider's servers. We use maxcluster GmbH as a hosting provider. To ensure data processing compliant with data protection laws, we have concluded a data processing agreement according to Article 28 GDPR with our hosting provider.

We have commissioned the agency webvisum GmbH with the development and administration of our website. webvisum GmbH thus has access to the above-mentioned technical data. To ensure data processing compliant with data protection laws, we have concluded a data processing agreement according to Article 28 GDPR with webvisum GmbH.

Our website is provided via the so-called Content Delivery Network (CDN) of Cloudflare. We have concluded a data processing agreement with Cloudflare. Insofar as processing by Cloudflare takes place in the US, this is done on the basis of the standard contractual clauses concluded with Cloudflare. Cloudflare is integrated in order to be able to display the website as securely and quickly as possible, depending on the utilisation of the various servers and capacities.

6 COOKIES AND LOCAL STORAGE

In addition to the aforementioned data, cookies are stored on your computer when you visit our website. Cookies are small text files that your browser stores on your hard drive which transmit certain information back to the party that has set the cookie (in this case, us). Cookies cannot run programs or transfer viruses to your computer. They serve to make the internet offer as a whole more user-friendly and effective.

Storage of those cookies which are required for this website to properly function, is based on § 25 (2) Nr. 2 TTDSG. All other cookies will only be stored once you have consented to their use, the legal basis in these cases being § 25 (1) TTDSG in connection with Article 6 (1) a GDPR. You can revoke your consent at any time using the link in the footer.

This website uses the following types of cookies; the scope and functionality of which are explained below:

Transient cookies
Persistent cookies

Transient cookies are automatically deleted when you close your browser. They include, in particular, session cookies. They store a so-called session ID, which allows separate requests of your browser to be assigned to the same session. This will enable us to recoginse your computer when you return to our website. Session cookies also include the cookies that we use to ensure the correct display of our website on the device used by you. Session cookies will be deleted when you log out or close the browser.

Persistent cookies will automatically be deleted after a specified period of time, which may vary depending on the cookie. You may delete cookies at any time in the security settings of your browser.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. However, if you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Cookies are used for the following purposes on this website:

Necessary cookies which are required for the basic functions of the website, such as the shopping cart, checkout, forms or consent management and cannot be disabled. The legal basis for the use of these cookies is § 25 TTDSG (2) number 1.

Cookies used to display videos from YouTube and Vimeo on our website, which may offer personalisation options such as setting the window size, volume or playback position. These cookies are only used with your consent. The legal basis for the use of these cookies is § 25 TTDSG (1). Your consent can be revoked at any time via the link in the footer.

Cookies set by Google Analytics to gain information about visitor flows on our website. These cookies are only used with your consent. The legal basis for the use of these cookies is § 25 TTDSG (1). Your consent can be revoked at any time via the link in the footer.

Cookies used by various marketing technologies, for instance so-called tracking pixels. These services from Google, Facebook or MailChimp allow us to deliver targeted advertising on other websites or social media profiles and to analyse the effectiveness of our advertisements. These cookies are only used with your consent. The legal basis for the use of these cookies is § 25 TTDSG (1). Your consent can be revoked at any time via the link in the footer.

7 CONTACTING US

When you contact us by e-mail or via our contact form, we will store the data you provide (your name, e-mail address, message and possibly your phone number) in order to answer your query. Once storage is no longer required, we will delete all data collected with regard to your query or will restrict processing if statutory retention obligations exist.

We process these data to respond to your request. Said processing is based on a contractual basis (Article 6 (1) b GDPR) where this relates to questions about your purchase of our products. With regards to general customer service and answering your queries, said processing takes place for the purposes of our legitimate interests (Article 6 (1) f GDPR), as it enables us to provide you with satisfactory customer service.

8 USE OF OUR WEBSHOP

If you would like to order in our web shop, we will require such personal data as is necessary for the completion of your order and thus the conclusion of our contract with you. Mandatory information required for the execution of this contract is marked separately, any further information may be provided voluntarily. Specifically, we collect the following data:

last name
first name
company (optional)
phone number (optional)
delivery address
invoice address
e-mail address

We will process the data provided by you to fulfil your order, the legal basis for this being Article 6 (1) b GDPR.

If you wish, you can set up an availability notification for sold-out items by entering your e-mail address.

We may also process the information you provide to inform you about other interesting products we offer or to send you e-mails containing technical information.

We are obliged by legal commercial and tax regulations to store your address, payment and order details for a period of ten years. However, after two years we will restrict processing, i.e. your data will only be used to comply with our legal obligations.

To prevent unauthorized access to your personal data - especially payment data – your order will be encrypted using TLS technology.

Cookies required for our webshop are used on the legal basis of § 25 TTDSG (2) number 1.

The following options are available to you for payment: Prepayment, credit card, Paypal, Klarna SOFORT. The payment options are processed by our service provider PayOne. Information on the processing of your personal data by PayOne is available here: https://www.payone.com/DE-de/dsgvo

To complete your payment, we will forward you to our payment service provider. The service provider is responsible for the processing of your personal data for the purpose of the payment and for fraud prevention or credit checks. Please contact the service providers directly with any questions you may have:

Paypal is provided by PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. The privacy notice of Paypal can be found here: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Klarna SOFORT is a service provided by Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden. The privacy notice of Klarna can be found here: https://www.klarna.com/international/privacy-policy/

Your orders will be shipped via DHL. In order to send you the desired items, we will transmit your name and delivery address to DHL.

9 CUSTOMER ACCOUNT

You have the option to voluntary register as a customer in our online shop and create a customer account. For this purpose, it is necessary to provide your name as well as a username and password determined by you and an e-mail address, which we will use to contact you. Please keep your password confidentialand protect it from unauthorised access by third parties. You may change your password at any time under “account details”. To do this, you will need to provide the existing password. If you have forgotten your password, you can request a direct link to assign a new password by providing your e-mail address.

Creating a customer account is not a requirement for the use of our online shop. However, in the protected customer area, you have the possibility to store your name and delivery address, view your order history, previous invoices for future references as well as manage your newsletter subscription, gift vouchers and possibility to set availability alerts.

The legal basis for the processing of your data is Article 6 (1) b GDPR, as we process your personal data in the context of a contractual relationship or to initiate such a relationship.

We will store your data until the deletion of the account, and then permanently deleted if no legal retention periods exist. To request deletion of your user account, please e-mail us at support@cloud7.de.

10 NEWSLETTER UND DIRECT MARKETING

Only with your prior consent, you can subscribe and receive our bi-weekly newsletter with the latest information on our products. For this purpose, we collect your e-mail address and, if provided by you, your name.

Our newsletters are sent out through the service platform Mailchimp, a service belonging to the Rocket Science Group in the USA. When you enter your information through the newsletter registration form on our website and consent to receiving the newsletter, the personal data provided by you are then automatically processed by Mailchimp. We have concluded a data processing agreement with Mailchimp, according to which Mailchimp is obligated to handle the provided data in accordance with the GDPR, and to implement appropriate technical and organizational measures for data security. Mailchimp processes your data on servers based in the US. Currently the US does not offer a level of data protection equivalent to the EU. It cannot be ruled out that US authorities may gain access to personal data processed by Mailchimp without you being able to appeal against this. The legal basis for the transfer to third countries is your consent and thus Art. 49 (1) a GDPR. In addition, we have concluded the standard data protection clauses approved by the European Commission in accordance with Art. 46 DSGVO in the controller-processor variant (module 2) with Mailchimp. You can view the text of the standard data protection clauses here: https://mailchimp.com/en-gb/legal/controller-processor-scc-2021/

The double-opt-in feature is part of our standard newsletter registration procedure. After your registration, you will receive an e-mail to the e-mail address you provided, in which we ask you to confirm that you wish to start receiving the newsletter. If you do not confirm your registration, you will not be added to our subscription list and therefore the registration is deemed cancelled. To prove consent, we record the time of registration and confirmation, the IP address used and the texts used. The purpose of this procedure is to be able to prove your consent and, if necessary, to prevent possible misuse of your personal data. Our legitimate interests arise from the aforementioned purpose. The legal basis is your consent and thus Art. 6 (1) a GDPR. If consent is not required, for example in the context of marketing to existing customers, the mailing may also be based on our legitimate interests of direct marketing. The legal basis in these cases is Art. 6 (1) f GDPR.

After your confirmation, we will store your email address for the purpose of sending you the newsletter. The legal basis is your consent and thus A Art. 6 (1) a GDPR. If consent is not required, such as in the context of existing customer advertising, the mailing may also be carried out on the basis of our legitimate interests in direct marketing. The legal basis in these cases is Art. 6 (1) f GDPR.

We evaluate your user behavior in relation to our newsletter. This means that we can track whether you open any newsletter mailing, how often and which links you have clicked on. Mailchimp provides information on possible locations based on IP addresses, thus we may be able to identify the location at time of registration and interaction. This data is relevant to optimize the content of the newsletters and to provide you with relevant information and offers. The legal basis is Art. 6 (1) a GDPR, insofar as your consent has been given. In other cases, the legal basis is our legitimate interest in optimising the newsletter content and thus Art. 6 (1) f GDPR.

You can revoke your consent to receiving the newsletter and analysis of user behavior at any time by unsubscribing from our mailing list. Declare the revocation by clicking on the link provided at the bottom of each newsletter mailing, by e-mailing support@cloud7.de or by sending us a message tot he contact details provided in our imprint.

In principle, your personal data are stored for the duration of the newsletter subscription. The list of personal data are checked regularly to understand whether further storage is necessary for the e-mail addresses in our subcription list and undeliverable e-mails or unsubscribed e-mail addresses are deleted. Once the consent is revoked, your e-mail address as well as the associated user data are permanently deleted, at the latest within 3 years at the end of the calendar year. Further storage is based on our legitimate interest in being able to prove in the event of any legal disputes that consent was given at the time of dispatch and thus on the basis of Art. 6 (1) f GDPR.

Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by post. This serves our legitimate interests in addressing our customers for marketing purposes. The legal basis is Art. 6 (1) f GDPR. You may object to this at any time without giving reasons.

11 RETAILER ONLINE SHOP

Retailers have the possibility to register themselves as a pre-approved retailer to purchase goods under special wholesale conditions in our retailer shop. In order to create a retailer account, please provide the following data: name, address, e-mail and password. Upon receiving your request, you will receive a confirmation e-mail. Your request will be processed and your account will be activated as soon as possible or you will be contacted should additional information are required.

The legal basis for the processing of your data is Article 6 (1) b GDPR, as we process your personal data in the context of a contractual relationship or to initiate such a relationship.

The data will be stored until the deletion of the retailer account, and then permanently deleted if no legal retention periods exist. To request the deletion of the retailer account, please send a corresponding notice to support@cloud7.de.

As a pre-approved retailer, you have the possibility to subscribe to our retailer newsletter mailing. The newsletter contains product news, special offers and promotions. More information regarding newsletters, the legal basis and the documentation of your consent can be found in the previous section “newsletter and mail advertising”.

12 USERCENTRICS

We use the Usercentrics Consent Management Platform as a consent management tool to obtain your consent to cookies or data processing on our website, where required. To verify your consent, the platform collects and stores the following data: consent ID, consent number, timestamp, language of the consent banner, user selection, version of the banner, information about the device used, IP address.

In the process, a cookie is also stored in order to be able to assign the consent given or revoked to you. The data collected in this way is stored until a deletion is requested, the Usercentrics cookies are deleted or the purpose for storing the data no longer applies.

The legal basis for setting the cookie is § 25 (2) No. 2 TTDSG. The legal basis for any processing of your personal data in this context is Article 6 (1) c GDPR, as it is required to fulfil our legal obligation according to Article 7 (1) GDPR.

The data processing takes place in the European Union. To ensure data protection-compliant processing, we have concluded a data processing agreement with Usercentrics.

13 VIMEO VIDEOS

This website uses plug-ins of the video portal Vimeo. The provider of the plug-ins is vimeo.com Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our sites equipped with a Vimeo plug-in, a connection to the Vimeo servers is established. In the process, the Vimeo server is informed which of our sites you have visited. In addition, any information which is technically required for the display and playback of the videos, such as your IP Adress or location data, will be transmitted to Vimeo.

Vimeo is responsible for the processing of your personal data in this context. We have no influence on the collected data and data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing or the storage periods.

You have the right to object to any data processing by Vimeo. To exercise this right, we kindly ask you to contact Vimeo directly. We use the Vimeo plug-in on our website so as to provide moving images on our website.

You can give your consent to the transfer of your data to Vimeo for the purpose of viewing the videos by checking the box “videos” in our consent management. You may revoke your consent at any time via this Link.

The legal basis for the transfer of any personal data required technically to display the videos is Article 6 (1) a GDPR. The legal basis for any cookies used by Vimeo is § 25 (1) TTDSG in connection with Article 6 (1) a GDPR.

Vimeo will processes your data at least partially in the USA. The transfer of your data to the USA is based on your consent and thus on the legal basis of Article 49 (1) a GDPR. Please note that the USA is classified as an unsafe third country by the European Commission, as it does not offer data protection standards equivalent to those in the European Union. The processing of your personal data by Vimeo within the USA may therefore entail risks for your personal rights and your freedom, especially since you may not be able to seek legal action in the courts.

For more information on the purpose and scope of data collection and processing by Vimeo, please refer to Vimeo’s privacy policy at https://vimeo.com/privacy. There you will also receive further information about your rights in this regard and setting options for protecting your privacy.

14 YOUTUBE VIDEOS

We have embedded YouTube videos on our website. Youtube is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, bereitgestellt.

To protect your data, we point this out to you before displaying Youtube content. You can then initiate the data transfer and display the content by clicking on the link provided (so-called “two-click solution”). You can also give your consent to the transmission of your data to YouTube to display the videos across our entire website by checking the box for “videos” in our consent management. You may revoke your consent at any time via this Link.

The videos are stored on http://www.YouTube.com gespeichert and can be played directly from our website. We have no influence on this data transmission.

By playing the videos, Youtube receive the information that you have accessed the corresponding subpage of our website. In addition, the following data will be transmitted

IP-address
Date and time of the request
Timezone according to the Greenwich Mean Time (GMT)
Contents of the request (specific page)
Access status/HTTP status code
Amount data transferred in each case
Website of the original request
Browser
Operating system and interface
Language and version of the browser software

This occurs regardless of whether YouTube provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, however we kindly ask you to contact YouTube to exercise this right.

The legal basis for the transfer of any personal data required technically to display the videos is Article 6 (1) a GDPR. The legal basis for any cookies used by YouTube is § 25 (1) TTDSG in connection with Article 6 (1) a GDPR.

Google may process your personal data on servers in the USA. Please note that the U.S. is classified by the European Commission as an unsafe third country because it does not provide the standard of data protection equivalent to that in the European Union. The processing of your personal data by Google within the USA may therefore entail risks for your personal rights and freedom, especially since you may not be able to seek legal action in the courts. The transfer of your data to the USA is based on your consent and thus on the legal basis of Article 49 (1) a GDPR.

By integrating YouTube videos, further services or servers of Google may be integrated, e.g. Google Fonts, Google Ads, Google Analytics or Google Photos. For more information on the purpose and scope of data collection and processing by YouTube, please refer to YouTube's privacy policy. There you will also find further information on your rights and settings options to protect your privacy: https://www.google.de/intl/de/policies/privacy.

15 TRUSTED SHOPS BUYER PROTECTION AND REVIEW

We have integrated Trusted Shops widgets on this website to display Trusted Shops services (e.g. seal of approval, collected ratings) and to offer Trusted Shops services to buyers after they have placed an order.

The legal basis for this is our legitimate interest according to Article 6 (1) f GDPR in providing you with an option for secure shopping and thereby marketing our shop in the best possible way. The trust badge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln, with whom we are jointly responsible for data protection pursuant to Article 26 GDPR. The following information provided in this privacy notice serves to inform you about the essential contents of our contract according to Article 26 (2) GDPR.

The trust badge is provided as part of a joint responsibility by a US CDN provider (content delivery network). An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures. For more information on the data protection of Trusted Shops GmbH, please refer to their privacy policy.

When the Trust badge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to you personally. The anonymized data is used in particular for statistical purposes and for error analysis.

After you have completed your order, your e-mail address will be sent in encrypted form to Trusted Shops to be validated to confirm whether you are already registered for buyer protection. If this is the case, Trusted Shops will processes your data, including your order data, based on the Trusted Shops Buyer Protection terms of service. If you are not yet registered for buyer protection, you have the option to register and thereby transmit the required data, including the order data, to Trusted Shops. By registering, a contractual relationship is established between you and Trusted Shops. If you do not choose to use buyer protection, all transmitted data will automatically be deleted by Trusted Shops and and a personal reference is then no longer possible. Refer to the legal framework Art. 6 Abs. 1 S. 1 lit. f DSGVO for our legitimate interest in offering you buyer protection for the transmission of the encrypted e-mail address. The legal basis for the transmission of your encrypted e-mail address is Article 6 (1) f GDPR, as it serves our legitimate interest in offering you buyer protection. The legals basis for the processing of your personal data by Trusted Shops is either the legitimate interest of Trusted Shops to offer the buyer protection programme and the rating option (Article 6 (1) f GDPR) or the contractual relationship between you and Trusted Shops (Article 6 (1) b GDPR).

If you have registered for the Trusted Shops buyer protection program, you will receive an e-mail with a rating link from Trusted Shops after your order has been processed.

Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis for this is the legitimate interest of Trusted Shops to ensure secure and uninterrupted operation and therefore Article 6 (1) f GDPR. In this context, processing may take place in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA by standard data protection clauses and further contractual measures, and in the case of Israel by an adequacy decision.

Within the scope of the joint responsibility between us and Trusted Shops, we kindly ask you to preferably contact Trusted Shops with any data protection questions or to assert your rights. Please use the contact options specified in the data protection information linked above. Irrespective of this, however, you may always contact us. Your inquiry will then, if necessary, be passed on to Trusted Shops for a response.

16 EMBEDDED WEB FONTS

We use fonts provided by Monotype Imaging Holdings Inc. ("Monotype"), 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA on our website. The fonts themselves are stored on our server, so that in order to display them, it is not necessary to call up a third-party server.

Because Monotype charges for licenses based on the number of page views, your browser establishes a connection to Monotype's server. A cookie is also set during this process. Monotype receives your IP address when you call up the site. No other personal data is processed.

The integration of Monotype fonts is based on our legitimate interests in a coherent and appealing presentation of our website. The legal basis is Article 6 (1) f GDPR. The legal basis for storing the cookies which is required for the display of the website is § 25 (2) No. 2 TTDSG.

Monotype states that it processes the following data to account for license calls: the project identification number of the web font (anonymized) and the URL of the licensed website linked to a customer number. Further details on Monotype's data processing can be found in the Web Font Tracking Privacy Policy, which can be accessed here: https://www.monotype.com/de/rechtshinweise/datenschutzrichtlinie/datenschutzrichtlinie-zum-tracking-von-webschriften

17 GOOGLE TAG MANAGER

This website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin D04 E5W5, Ireland. Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) does not collect any personal data. The tool takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. By using the Tag Manager, your IP address is transferred to Google, as this is necessary for the function.

18 GOOGLE ANALYTICS

This website uses Google Analytics, a web analytics service provided by Google Ireland Ltd ("Google") for web analytics, reach measurement and visitor flow measurement. We only use Google Analytics if you give us your consent to do so. The integration of Google Analytics serves the purpose of analyzing user behaviour on our website and using these findings - e.g. about the time or duration of visits or the most frequently visited subpages - to optimize our offer and our Internet presence accordingly. We can also check and optimize the effectiveness of the advertising measures we place on the internet.

In this context, Google will in particular process data on the browser, terminal device and operating system you use, the time of your visit to our site, the subpages accessed and the access times, the pages visited previously and subsequently and, if applicable, interactions on the website or location data. No e-mail addresses or names are stored, but user pseudonyms may be created in order to track individual users across different pages.

IP addresses are anonymized by Google.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage, including without limitation Google Analytics Demographics and Interest Reporting features. Google Analytics Demographics and Interest Reporting allows us to use data from Google's interest-based advertising and/or third-party data about our advertising audience (e.g., age, gender, and interests) in conjunction with Google Analytics for targeted and optimized advertising activities, strategies, and content on our website. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Access by US authorities may be possible.

The data collected by Google Analytics is deleted after 14 months.

For more information on the data processed, please see https://www.google.com/intl/de/policies/privacy/#infocollect

Google Analytics also uses cookies for this purpose. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt out of the tracking function of Google Analytics with effect for the future by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser: http://tools.google.com/dlpage/gaoptout?hl=de

The legal basis for these cookies is § 25 (1) TTDSG in connection with Article 6 (1) a GDPR. The legal basis for the processing of your personal data is Article 6 (1) a GDPR, as it only takes place with your consent. You may revoke your consent at any time via this Link.

We have concluded a data processing agreement with Google, which regulates Google's processing activities for us. We have no influence on any further data processing by Google. Where Google transfers data to third countries, this is done on the basis of the so-called EU standard contractual clauses.

Informationen of the third party provider: Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, Fax: +353 (1) 436 1001.

User conditions: http://www.google.com/analytics/terms/de.html
Privacy policy: http://www.google.de/intl/de/policies/privacy

This website also uses Google Analytics to provide cross-device analysis of visitor flows, which is performed via a user ID. You can deactivate the cross-device analysis of your usage in your Google customer account under "My data", "Personal data".

Google also processes your data in the USA. In the USA, no level of data protection equivalent to that in the EU is guaranteed. We must point out the risks that may arise for you as a result. Among other things, it may happen that US authorities such as intelligence services or law enforcement agencies can access your data without us or you being aware of this. We also do not want to withhold from you the fact that you may not be able to take legal action against such access by the authorities. The transfer of your data to the USA by Google takes place on the basis of your consent and thus on the basis of Article 49(1)(a) GDPR.

19 GOOGLE ADS AND REMARKETING

This website uses Google Ads and various conversion tracking and remarketing technologies offered by Google Ireland Limited ("Google"). Google Ads are only integrated if you give us your consent to do so.

These technologies allow us and Google to track, for example, whether a user clicked on one of our ads and was redirected to our website. We do not receive any information with which users can be personally identified, but only statistics on the total number of users who clicked on an ad and were redirected to a page tagged with a conversion tracking tag. Likewise, in the context of so-called remarketing, we can address our advertising to visitors to our website and display it on other websites or social media.

Within the scope of Google Ads, Google processes the following data, among others: Browser language, Browser type, Ads clicked, Cookie ID, Cookie information, Date and time of visit, Duration of visit, Pages visited, Content in which the user is interested, IP address, Referrer URL, Usage data, Web request.

Informationen of the third party provider: Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, Fax: +353 (1) 436 1001.

20 FACEBOOK PIXEL AND CUSTOM AUDIENCES

We have integrated some code from Facebook on our website that sets a cookie (the so-called Facebook Pixel). The integration of the Facebook Pixel only takes place if you give us your consent to do so. This pixel enables Facebook to track your visit to our site and the corresponding subpages, as well as any actions performed by you on our site and, if applicable, to associate them with your Facebook profile and other data that Facebook has about you. In this context, Facebook will in particular record whether you have previously clicked on an ad placed by us on Facebook or other websites. You may be identified across different devices or browsers, as long as you are logged into them with your Facebook profile. This can also be the case if you do not currently have a Facebook window open in your browser.

The Custom Audiences function enables us to determine which target groups and Facebook users our ads are displayed to when we place ads on Facebook. For example, we can set our ads to be displayed to users who have previously visited our website. The function also allows us to measure the success of our ads and thus use our advertising budget as wisely as possible. The data collected by Facebook is only visible to us in the form of anonymous reports and is only used for the placement of advertisements.

The Facebook Pixel and Custom Audiences are offered by Meta Platforms Ireland Ltd ("Meta"), 4, Grand Canal Quay, Grand Canal Bridge, Dublin 2, Ireland. You have the option to prohibit Meta and its partners from displaying advertisements. You can edit your Facebook Ads settings at the following link: https://www.facebook.com/ads/website_custom_audiences/. For more information on how Meta processes your data, please refer to Meta's privacy information: https://www.facebook.com/policy.php.

We are jointly responsible with Meta for the processing of your data in connection with the tracking of your activities on our website and the advertisements we serve - but not for further processing by Meta. We have entered into a joint processing agreement with Meta, which is available here: https://www.facebook.com/legal/controller_addendum

Meta has agreed to take care of the rights of data subjects insofar as processing by Meta is concerned. Users can, for example, send information or requests for deletion directly to Meta. However, your rights as a data subject (in particular to information, deletion, objection and complaints to the competent supervisory authority) are in no way restricted by our agreements with Meta.

Meta also processes your data in the USA. In the USA, no level of data protection equivalent to that in the EU is guaranteed. We must point out the risks that may arise for you as a result. Among other things, it may happen that US authorities such as intelligence services or law enforcement agencies can access your data without us or you being aware of this. We would also like to point out that you may not be able to take legal action against such access by the authorities. The transfer of your data to the USA by Meta takes place on the basis of your consent and thus on the basis of Article 49(1)(a) GDPR.

21 SOCIAL MEDIA PROFILES

General information on data processing in connection with our profiles on social media

We use our profiles on the social networks Facebook, Instagram, YouTube, Vimeo, TikTok and Pinterest to provide information about our company and the products we offer. And, of course, to get in touch and communicate with users of the social networks.
Please note that user personal data may be processed outside the European Union. This can result in risks for the users, for instance enforcing the users' rights might be more difficult.
If you leave us messages or comment on these profiles, we process your personal data to communicate with you. This represents a legitimate interest; the legal basis is art. 6 (1) 1 lit f GDPR. No further storage of communication data takes place outside these networks on our part.
The terms and conditions of the operators of these platforms apply. Be aware that we cannot provide further information as to any personal data processed by these operators during your visit to the above networks. We kindly ask you to refer directly to the information provided by these platforms and have included links to privacy policies or other relevant information below.
Also, should you have any requests for information or would like to assert your data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only they have access to their users’ data and can take appropriate measures and provide information directly. Should you nevertheless require assistance, you may of course contact us.

About the Facebook Fanpage

We are jointly responsible with Meta for the collection of the personal data of visitors to our Facebook page – but not for any further processing by Meta. We have concluded a joint control agreement with Meta, which is available here: https://www.facebook.com/legal/terms/page_controller_addendum
Meta has agreed to take care of data subjects’ rights. Users may, for example, send information or deletion requests directly to Meta. However, your rights as data subjects (especially to information, deletion, objection and complaints to the competent supervisory authority) are not restricted in any way by our agreements with Meta.
See "Things you and others do and provide" in the Meta Data Policy Statement to find out more about the personal data included, such as information about the types of content users view or interact with, or the actions they take: https://www.facebook.com/policy
As for information collected about user’s devices, see "Device Information" - this may include IP addresses, operating system, browser type, language settings or cookie information. Meta also collects and uses information to provide analytics services, called "page insights", to page operators to help them understand how people interact with their pages and with content associated with them. Information by Meta on the "Insights" pages can be found here https://www.facebook.com/legal/terms/information_about_page_insights_data
Details of the provider: Meta Platforms Ireland Ltd („Meta“), 4, Grand Canal Quay, Grand Canal Bridge, Dublin 2, Ireland.

YouTube

Details of the provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy notice: https://policies.google.com/privacy?hl=en

Instagram

Details of the provider: Meta Platforms Ireland Ltd („Meta“), 4, Grand Canal Quay, Grand Canal Bridge, Dublin 2, Irland. Privacy notice: https://de-de.facebook.com/help/instagram/519522125107875

TikTok

Details of the provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Irland. Privacy notice: https://www.tiktok.com/legal/new-privacy-policy?lang=en

Vimeo

Details of the provider: Vimeo.com, Inc., 555 West 18th Street, New York, New York 10011, USA. Privacy notice: https://vimeo.com/privacy

Details of the provider: Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107, USA. Privacy notice: https://policy.pinterest.com/en/privacy-policy

About our LinkedIn profile

Details of the provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland. We are jointly responsible with LinkedIn for the collection of the personal data of visitors to our LinkedIn profile – but not for any further processing by LinkedIn. We have concluded a joint control agreement with LinkedIn, which is available here: https://legal.linkedin.com/pages-joint-controller-addendum
LinkedIn has agreed to take care of data subjects’ rights. Users may, for example, send information or deletion requests directly to LinkedIn. However, your rights as data subjects (especially to information, deletion, objection and complaints to the competent supervisory authority) are not restricted in any way by our agreements with LinkedIn.
You may view the LinkedIn privacy notice here: https://de.linkedin.com/legal/privacy-policy

22 HAPPY CLIENTS

If you submit an image of your dog under our “Happy Clients” section, we will publish it on the appropriate page on our website. If you had agreed to the Instagram usage, we will post the image there if applicable.

Submissions can be made via mail or through the form found on our website.

Your name will only be used if you provide it with the indication to us that it is okay for you to be mentioned. You can also write a voluntary comment that we will publish with your picture.

The publication of pictures, comments and names is voluntary — for you and for us.

If you change your mind and would like to have your image removed, please write us a short mail to press@cloud7.de. The removal of your image on our website as well as Instagram is immediate.

The legal basis for processing your personal data is our legitimate interest in presenting our happy customers on our website and Instagram profile. Since you provide us with your data voluntarily, we do not assume that you have anything against the processing.

We will store the photo and your email or submitted form for as long as the post is published with us so that we can prove, if necessary, that you submitted the post to us voluntarily.

Please only submit images that you have taken yourself or for which you are authorized to grant us the right of use.

The processing of your data by Instagram takes place on servers in the USA, among other places. In this context, certain risks of data processing cannot be excluded. Please also bear in mind that although images on Instagram can be deleted, further storage and use by Instagram cannot be ruled out.

Datenschutz